First record label owned by a woman, Do or Die Entertainment launched in Nigeria on Saturday, 13th of February, 2021 amid fanfare and cosiness at their office at Empire Homes, Chevron Lekki, Lagos.
The event had in attendance the CEO, Ruth Adjaloko Danmola who is an American based Ghanaian, the new signee Adewale Muees Odekoya popularly known as Da great and the in house producer Samuel Nzube known as Dex Star and a lot of media outfits.
At the event, the essence and meaning behind the name was explained “If you don’t work towards a dream, no matter what it is, then it dies” Ruth said when she was asked why the name. The CEO explained that the record label is open to signing new artistes who are ready and willing to work with the record label. She also expatiated that the organization is not only looking to work in the music industry, they also intend to produce movies in the near future.
The event had in attendance some industry experts like Excel who was just appointed the Head of Content Acquisition at Boomplay Nigeria, Lanre Lawal Brymo’s manager and Bode Blaq.
However, the record label only has one artiste they are working with currently who has just released a single titled Canopy.