It’s been a jam-packed month for The Weeknd, who recently performed the Super Bowl LV halftime show and announced his After Hours World Tour set for January 2022. Now, the Canadian singer-songwriter and producer has signed with Creative Artists Agency in all areas worldwide, the two parties announced today (Feb. 24).
“Abel, [his manager] Sal [Slaiby] and their team are as ambitious in their thinking as we are, clearly seeing the special opportunities they have, both in building their business to new heights and having a meaningful cultural impact,” CAA agent Christian Carino said. “We are honored to play a role in helping shape Abel’s next chapter.”
The artist born Abel Tesfaye, a recent Billboard cover star, moves over from William Morris Endeavor (WME). At WME, he worked with former head of music Marc Geiger, who exited the agency last June.
The Weeknd currently has two singles in the Billboard Hot 100 top 10 with “Save Your Tears” and “Blinding Lights,” the latter of which broke the records for both the most weeks spent in the top five and the top 10 among all titles in the chart’s 62-year history. His fourth album After Hours, released in March 2020, made him the first artist ever to top the Billboard 200, Hot 100, Artist 100, Hot 100 Songwriters and Hot 100 Producers charts simultaneously.
The Weeknd is managed by Slaiby and Amir “Cash” Esmailian. His attorney is Kenny Meiselas of Grubman Shire Meiselas & Sacks.
South By Southwest (SXSW) has announced new keynotes and the final round of featured speakers for this year’s fully virtual edition, which takes place March 16 through 20, including a number of music executives and artists.
Among the newly-announced talks, Saturday Night Live comedian Kenan Thompson and Chance the Rapper will discuss Thompson’s extensive career and new NBC series Kenan; Twitch chief marketing officer Doug Scott will join executives from the likes of Tinder, Snap Inc. and Peloton to discuss how the stay-at-home lifestyle has altered consumer habits; and Fleetwood Mac’s Mick Fleetwood will link up with TikTok global head of music Ole Obermann to evaluate technology’s role in shaping trends and culture, building off the TikTok-fueled resurgence of Fleetwood Mac’s “Dreams” last year.
Additionally, Swizz Beatz, Timbaland and Instagram music partnerships lead Fadia Kader will discuss the making of Verzuz; and the heads of diversity and inclusion at Warner Music Group (Dr. Maurice A. Stinnett), Sony Music (Tiffany R. Warren) and Universal Music Group (Liliahn Majeed) will join Color Of Change president Rashad Robinson to discuss diversity, equity and inclusion insights from within their organizations and communities.
Previously-announced musician speakers include Willie Nelson, who will deliver a keynote, Queen Latifah, LL Cool J and The Chainsmokers.