Spotify is getting into the emerging live audio business with the acquisition of sports talk app Locker Room and its creator Betty Labs, the streaming giant announced on Tuesday (March 30).
In the coming months, Spotify plans to expand Locker Room into an “enhanced live audio experience for a wider range of creators and fans,” according to a company blog post, offering sports, music and cultural programming as well as interactive features for creators to connect with audiences in real-time. The company — which shared plans to build the “future formats of audio” at its first-ever Stream On event last month — says it will give professional athletes, writers, musicians, songwriters and other creators the opportunity to host live discussions, ask me anything sessions and more.
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Spotify chief research and development officer Gustav Söderström. “The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”