Sustainability: Coca-Cola Targets World Without Waste

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Sustainability: Coca-Cola Targets World Without Waste
Sustainability: Coca-Cola Targets World Without Waste

Following its meteoric rise from a neighborhood event in 2008 to a global movement in 2018, the United Nations has designated September 17 as the day to commemorate World Cleanup Day every year. This day is observed to bring attention to the current dilemma in waste management that is facing the globe today.

To address this problem, the United Nations movement has brought together millions of individuals, governments, and organizations from a variety of nations to take part in cleaning efforts. These actions are only one of the many approaches to constructing a new and sustainable waste-free future.

People from all around the world have become interested as a result of this and have been motivated to imitate the ambitious ‘One Country, One Day’ formula that has been implemented. This worldwide movement has progressed well beyond the simple act of cleaning up trash, reaching a stage where people are concerned about keeping their environment clean by appropriately disposing of PET waste.

The improper disposal of trash is one of the most significant environmental challenges that emerging nations must address. If nothing is done to address the problem, ineffective waste management will continue to represent a threat to the health of the population as well as to the drainage system, the environment, society, and the economy.

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Common activities among Nigerians include indiscriminately throwing waste into drainages, failing to recycle recyclable materials, and burning garbage, all of which have the unintended consequence of causing gastrointestinal, dermatological, respiratory, genetic, and other types of health problems.

The Coca-Cola system in Nigeria, along with its philanthropic arm, The Coca-Cola Foundation, has been instrumental in promoting recycling knowledge and awareness around effective waste management, how to create wealth from waste, favorable and safe living conditions for Nigerians, and taking action with its partners towards the reduction of environmental degradation.

This has helped to champion recycling knowledge and awareness around effective waste management, how to create wealth from waste, how to create wealth from waste, and how to create wealth from waste.

In addition to commemorating World Cleanup Day, Coca-Cola is actively working to raise awareness among rural and urban populations across the entirety of Nigeria as part of its advocacy for behavioral change toward the recovery and recycling of garbage.

To address the difficulties posed by PET waste, the organization has continued to develop collective action and collaborations across a wide range of businesses, as well as the government and society at large, through its African Sustainability platform, JAMII.

JAMII was established to enhance and broaden the previous achievements of The Coca-Cola Company in three fundamental areas: waste management, water stewardship, and the economic empowerment of women and young people.

Sustainability: Coca-Cola Targets World Without Waste
Sustainability: Coca-Cola Targets World Without Waste

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Coca-Cola Nigeria, to develop a circular economy through its waste management initiatives, has been a leader in promoting environmental sustainability to enable the collection and recycling of 100 percent of every bottle or can it sells by the year 2030, to make the company’s packaging 100percent recyclable by the year 2025, and to use at least 50percent recycled content in its packaging by the year 2030.

These goals were set with the vision of developing a circular economy. This vision is being put into action in collaboration with non-governmental organizations (NGOs) and other partners that share a similar outlook to promote a clean and healthy environment.

According to Nwamaka Onyemelukwe, Director of Public Affairs, Communications and Sustainability at Coca-Cola Nigeria Limited, the organization has pledged its commitment to waste recovery and as a result, organizes signature interventions ranging from volunteer cleanup exercises to waste management interventions all over Nigeria. These signature interventions can be broken down into several categories.

“Sustainable infrastructure and efficient waste management are two areas that have much room for improvement. Because of this, Coca-Cola Nigeria continues to form partnerships with a wide variety of stakeholders including civil societies, the Recyclers Association of Nigeria, customers, and government agencies.

The goal of these partnerships is to construct efficient and innovative waste management infrastructures that contribute to sustainable waste management. Nwamaka made this observation.

“In the course of carrying out interventions, we have, throughout the years, supported and funded non-governmental organizations such as the Growing Businesses Foundation, the Nigeria Climate Innovation Center, the FABE International Foundation, the African Clean Up Initiative, the Mental and Environmental Development Initiative for Children (MEDIC), the Statewide Waste and Environmental Education Foundation (SWEEP), the Platform for Society Support Initiative, the Aid for Rural Education Access Initiative (AREAi), and the Do Good Social Impact Foundation.

According to her explanation, “this involves entering specific areas to promote awareness of waste management and recycling to hammer home the point that there are social and even economic benefits accessible to us all.”

Sustainability: Coca-Cola Targets World Without Waste
Sustainability: Coca-Cola Targets World Without Waste

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Four years ago, five companies signed a Memorandum of Understanding (MoU) with the Lagos State Government to rid Lagos waterways of packaging waste. These companies were Coca-Cola Nigeria Limited, its bottling partner, Nigerian Bottling Company, Nestle Nigeria Plc, Seven-Up Bottling Company, and Nigerian Breweries Plc.

The goal of the MoU was to clear the waterways of Lagos State of waste made of plastic and other types of packaging. Today, the Food and Beverage Recycling Alliance, often known as FBRA, is comprised of more than 28 member firms that provide support to more than 12 packaging aggregators to remove post-consumer waste from the environment.

The Coca-Cola Foundation (TCCF) has only recently contributed funding to “TidyNigeria,” a recycling initiative that is being carried out in Lagos, Nigeria, by the FABE International Foundation. The project intends to educate, sensitize, and promote waste recovery by encouraging households and communities to subscribe to the intentional and proper sorting of waste from sources in exchange for value. This will allow for the project to accomplish its goals of educating, sensitizing, and promoting waste recovery.

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World Cleanup Day is the largest single-day civic activity in the world, and Coca-long-term Cola’s environmental sustainability actions connect with and flow effortlessly into the basic objective of this annual event.

Globe Cleanup Day is not just about physical clean-ups; rather, it is about building a powerful and one-of-a-kind network of people who share the goal of making the world waste-free.

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