Blue Ivy Carter Stars Alongside Beyonce in Sleek ‘Icy Park’ Adidas Campaign Video


Beyoncé is bringing some heat to the cold winter with her highly anticipated “Icy Park” collection for Ivy Park x Adidas, and the star called on her mini me for the drop’s latest ad on Wednesday (Feb. 17).

The two-and-a-half-minute clip finds Queen Bey and her nine-year-old daughter Blue Ivy Carter posing in the collection alongside a number of models, including Hailey Bieber, Kaash Paige and Shi Gray. The camera pans down the line, showing off skirts, leggings, bucket hats, puffer jackets, ski gear, sweats, bustiers, bodysuits and more in wintery blues, pinks, nudes and whites.

This skiwear-meets-streetwear Ivy Park collection also features five shoe models, including newer versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers and a brand new Super Sleek Boot.

Beyonce first unveiled her third Ivy Park x Adidas collection in January, showing off cozy textured pieces made from faux sheepskin and performance terry materials, a new Ivy Park monogram and a new “Your Park Is Your Wonderland” mantra.

Products will be available for online purchase Feb. 19 and in select physical stores the following day.

See the full new ad below.



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