Obtaining a list of email addresses to use in the promotion of your product is an excellent idea. However, it is typically rather hard to accomplish this without running into issues with spam.
Email marketing, on the other hand, is an excellent method for acquiring new consumers and those who are interested in testing out a product. So if they enjoy it and want more, why not just add them to your list and contact them?
People who visit your website and voluntarily sign up for your email list anticipate receiving something of value in exchange for their participation. To be included on an email list, not only do people need to be invited, but they also need to express interest in doing so on their own. You could accomplish this goal through the use of an email, but not with the use of advertising.
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You have two alternatives. Either you just put in an email address and then emails go out to that address or you have a form on your site and people have to fill out that form to get included on your list. In any case, though, you will need to collect people’s names and email addresses before adding them to your email list.
You have a checkbox available in the system that you use for email marketing. If they checked that option, their email address has been added to the list of people who get your email newsletter. In addition, the checkbox provides you with an email address from which you may send messages. It is not possible for you to transmit from an address that is associated with your website.
So email marketing is a terrific method of getting people to know you and to perceive you as the expert you are and to get them to click on your site for that product. And once they arrive at your site there are various things you can do to make folks feel welcome.
The first thing you do is try to reassure them. Show them that you appreciate their time. Let them know how much you value their participation in your system and that you appreciate their joining up. Tell them that they are essential to you.
When they check that option, it indicates that you will not send them unsolicited messages in the future. It is an email address that they have willingly provided to you; it is not an email address that they have been forced to provide as part of an email campaign that they did not choose to opt-out of.
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They are overjoyed, and as a result, they are now aware that it is risk-free for them to go to your website and make a purchase there. It appears that your website has been moved to a secure location.
So I would suggest the best approach to make sure that they opt-in is to offer them a thank you email and then a thank you newsletter after they’ve tickled pink. After that, perhaps a survey.