Between 1 pm and 4 pm
The best times to post to Facebook are between 1 pm and 4 pm, with the sweet spot being 2 pm. This is generally when the majority of users are online, making it the prime time for engagement. Studies show that 4:00 PM – 6:00 PM EST on weekdays is generally the best time to post on Facebook if you want to reach the broadest possible audience.
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In addition to targeting peak hours, it’s ideal to maximize reach by posting during mid-week days. Tuesday, Wednesday, and Thursday tend to be when most people are active on Facebook — after all, weekends have plenty of activities competing for attention. If your message isn’t urgent or newsworthy (which we will get into later), these middle days are a great idea!
3. Early Mornings & Evening
Early morning posts (7 am – 9 am) and evening posts (around 8 pm) also garner good levels of engagement as they tend to catch your followers off guard when they’re coming online or winding down for bed respectively. So if you need to get your content seen quickly or need more of an instantaneous response—this can be a very useful strategy!
4. Overnight Postings
For those who want their content noticed more swiftly than during peak times can try overnight posting from 10 pm – 3 am—especially if your target demographic often likes/comments in this period. However you should keep in mind that any posts made in these times are mainly designed for generating user actions rather than overall reach and engagement rate increases over longer periods –so test out different times for maximum results!
5. Sunday Evenings
Every Sunday evening around 5–6 pm is another great time for spikes in user activities so do keep an eye out on that front as well! Plus, as many people mentally prepare themselves for the upcoming workday on Monday why not give them something entertaining yet informative? Try adding fun stories or useful facts here and there!
READ ALSO: 6 Tips on How to Optimize Your Facebook Page
6. Holidays & Special Events
When special events like birthdays, anniversaries, etc come up people spend quality time mindlessly scrolling through their feeds without feeling guilty about it—as well as obsessively checking updates from brands/pages they love—so don’t forget to include holidays/special days related posts! Make sure however you plan ahead so you won’t miss any important dates/occasions—so keep updated calendars handy.
7. Informative Content
And finally, something else worth considering — research suggests that informational content such as how-to tips or thought leadership pieces tend to perform better throughout almost all of the timeline because lots of folks look forward to learning something new every day). Consider spicing up some long-form blogs with relevant visuals too while at it!